Sarah's Bag is a Lebanese social enterprise that creates elevated handcrafted fashion pieces to empower both the women that make them and those who wear them. Working as an art director with a team of inspiring artisans, I followed the product's journey from its drafting to finishing stages. Sometimes by curating a message or cultural aesthetic, managing its design direction, production, or creative promotion, I ensured the company's ethics were ingrained in each of its creations.