Nada Debs celebrates eastern craftsmanship through contemporary designs that speak of place, culture, and identity. As communication mediums and platforms rapidly shift, it is vital to recalibrate brands for them to remain understood and credible. This publication's purpose was to prepare the brand for a fluid engagement with both immerging and existing markets. In using archives of beautiful pictures that Nada Debs had of her designs and rewriting strategies and manifestos, this document served as part of the project I worked on with Adrian Pepe.


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